Remember last April? The long rains came, and you were stuck with 50 linen dresses nobody wanted while customers asked for raincoats you didn't have.
Seasonal mistakes can break small shops. But get it right, and you turn weather patterns into profit.
Kenya's Real Fashion Calendar
Wedding Season
June-August & Dec-Jan
What sells: Men's suits, women's formal kitenge
Smart move: Partner with local wedding planners
School Rush
Jan/Apr/Sep
What sells: Socks, ties, school bags
Smart move: Bundle uniform essentials
Weather-Proof Your Stock
Long Rains (Mar-May)
- Waterproof shoes (affordable range)
- Light jackets (not heavy coats)
- Savvy tip: Buy umbrellas wholesale from Industrial Area
Dry Heat (Feb/Mar)
- Light cotton and linen
- Sun hats and UV-protective wear
- Savvy tip: Display near entrance with "Beat the Heat" sign
Never Miss These Kenyan Events
| Event | When | Stock Smart |
|---|---|---|
| Eid | Variable | Modest dresses & headscarves |
| Jamhuri Day | December | Black/red/green accessories |
| Ruracio | Year-round | Traditional engagement outfits |
Real Shop Owner Story
"Last April, I spent KES 20,000 on umbrellas instead of summer dresses. Sold all 100 pieces in 2 weeks at 45% profit. That money saved my business during the dry spell."
- David, Nairobi CBD
Your Next Step:
Get the school holiday calendar from nearby schools. Stock up 2 weeks before term ends.
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