Your phone buzzes. Another WhatsApp promo from that furniture shop. Delete. We've all been there - both as business owners and customers.
Now ask yourself honestly: Are your customers deleting YOUR messages too?
The truth?
WhatsApp can be your best salesperson or your fastest route to being blocked. Here's how to get it right.
What Works in Real Kenyan Shops
[10:15 AM] Habari Susan! Remember that green dress you liked? We just got matching earrings. Want me to set them aside?
→ Susan bought 3 items that afternoon
[4:30 PM] James, your favorite brand just arrived. Come see before we open tomorrow? (VIP access only)
→ James came first thing in the morning
What Makes Customers Block You
[8:45 PM] MEGA SALE!!! EVERYTHING MUST GO!!!
→ Feels desperate. Customers lose trust
[Sunday 11 AM] New arrivals! Come now for best selection!
→ Church time. Respect Kenyan rhythms
Simple System That Works
| When | What to Send | Example |
|---|---|---|
| After purchase | Thank you + care tip | "Asante! Handwash that blouse in cold water" |
| 2 weeks later | Style suggestion | "That skirt would look great with our new tops" |
| After 1 month | Exclusive offer | "VIP discount just for you this week" |
Pro Tip from Wambui in Nakuru:
"Before sending any message, ask: 'Would I send this to my sister?' If not, don't hit send."
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